Our Team
Cheryl E. van Seventer Harrison
Innovation strategy, technology, design systems, sector integration, communications, packaging, ergonomics, agri-food, sustainable supply chains
Business founder, program director, leadership, entrepreneur, sustainability evangelist, creative and design management, non-profit director, Dutch ancestry
Innovation and cross-sector brand marketing and design development for multinational clients. Director of brand strategy, creation, and integration programs, marketing communications, and project management for client accounts in retail, consumer goods, packaging, technology, finance, health services, education, and global philanthropy.
Responsible for brand marketing and innovative program launches. PopPack LLC, USA Director of Marketing and Design. Vivia Ventures B.V., Netherlands, Co-Founder and Director; Co-Founder, Vivia Foundation, Owner of Harrison Design Group and formerly Co-Founder of Frank-Harrison Perez. Senior account director and creative branding director for client programs for Nike (global brand), Levi Strauss & Co. (all retail brands), Nokia (Innovent), Columbia Sportswear, Rabobank, McKesson, Mitsui Japan, VISA USA, AT&T, Sprint, Bank of America, Williams-Sonoma, EY, Booz Allen, Charles Schwab, SunWorld, General Mills, Shaklee Corporation, Zip2, California Department of Health Services, University of California, Sun Microsystems, Shinwa Finance Media, China. Global initiatives, including the Global Action Platform & Summit, United Nations COP14 (Delhi), and the State of the World Forum. Business and marketing experience in Europe, Scandinavia, India, China, Japan, and the USA.
Academics: Applied Behavioral Sciences, Environmental, and Industrial Design, College of Agriculture, Environmental and Human Sciences, University of California, Davis, California, USA, UC Davis Foundation Board Member Emeritus
William S. Perell
Global experience in business innovation, intellectual property, licensing, patent strategy, international business, technology commercialization, commerce, agricultural goods, consumer products, and packaging technologies
Visionary strategist, founder, serial entrepreneur, patent technology maven, non-profit director, business diplomacy, global collaborator, macro thinker
Business management and directorship roles in consumer goods, packaging, agri-food, business commerce, and technology companies. Founder, Inventor, and Patent Director for PopPack LLC. Co-founder and Managing Director of Marketel International Inc. Co-inventor of the buyer-driven pricing model, inventor of the online certification model. Formerly, on the management team for consumer product introductions as Product Manager for Colgate-Palmolive. Business Management for Cook Industries and Pacific International Rice Mills, including maritime transport innovations. Senior Partner and Business Director for multinational business commerce companies, Agroprom and Agraport Inc. Business, management, and commerce experience in over 50 countries, across Europe, Scandinavia, India, Middle East, Korea, Southeast Asia, Africa, Australia, and the Americas.
Academics: Dartmouth College, Economics, Mathematics and French, Tuck School of Business, MBA, International Business, USA